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The main challenge was understanding a brand-new market like Saudi Arabia, which is strongly driven by culture. TwoDo has always aced working with global markets, but this one was a little different. Our team deep dived into the cultural aspect, while getting a hang of the brand’s vision and perspective in Fintech. We held conversations with the local team of Lamaa, spent considerable time understanding culture-driven financial concepts like Shariah. TwoDo was now well prepared with a brilliant strategy.
