During their visit to the Prototze office, clients & investors would be given a box of Goan products (since the office is located in Goa). The only problem was that the local produce though great in quality was poorly packaged.
The idea was develop a branding, labeling and packaging system that would elevate the value of the product.
The original idea for Goan Crazy started off with the state animal of Goa, which is the Gaur. On further exploration, the idea was scrapped and a monkey (who act crazy most of the times) was adopted for the logo.
In order to make a robust brand identity system that we could use on a variety of gifts and other material, a set of expressions were designed.
Each application has a unique expression that defines the objective.