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Goan Crazy

Mascot Design and Brand Merchandising Experience.

Mascot | Illustrations | Merchandise Design | Visual Strategy

During their visit to the Prototyze office, an incubator in Goa, the clients and investors would be given a box of Goan products. The only problem was that the local produce, though great in quality, was poorly packaged.


The idea was to develop a fun mascot, branding, labeling and packaging system that would elevate the value of the product manifold.

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