Kred X | ICICI Bank
Unleashing the power of creativity for India’s Largest Supply Chain Finance Company
Motion Graphics | Script | Branding | Keynote
KredX hired us for two aspects. Marketing collateral for their team and clients (like blogs, emailers and social media creatives) and an entire creative mandate for a press event to launch their new product. Specifically, the keynote presentation was what they they needed urgently. TwoDo stepped in. We not only created that perfect keynote presentation, but we ended up working on a product launch video, which was the most appreciated highlight of the event, other event collateral like invites, standees, screens.
What started with a simple presentation, went on to be a collaboration for multiple launch videos, explainer videos, and TwoDo’s crisp scripting, design, and animation skills helped the brand make a mark with their top clients like ICICI Bank.
The launch video
We brainstormed and came up with a visual identity for the event that can merge with their existing brand identity, to make the press event a premium experience, giving their product launch the aura it deserved.
We crafted a script that created magic with the most impressive motion graphic elements that gave the final touch to this launch.
Important Photos
The final outcome was an event with beautiful, premium invites, standees and a keynote with the most accurate structure and flow for their CEO to present with a plugged-in product launch video that perfectly completed it. Here’s a glimpse into what we created for the press launch.
The Press Launch
Happy audience, relaxed client team and that big applause the product deserved at its launch is what sums up our work and importance of what TwoDo can do.
Blogs
Writing blogs in a creative, conversational tone in the field of finance, was a challenge our writing department was willing to take. And surely, our blogs made it to the top read blogs on client’s website especially since they were paired with our original artistic illustrations.
Brochure
KredX needed personalized brochures for different set of audiences, since they had two mutually opposite set of target audiences, financially challenged audience and financially well-versed audience. So, the challenge at our hand was making brochures that can appeal to both.
Outcome? Well what happens in our brainstorms stays in our brainstorms, but we successfully created brochures that were not just easy to browse through by design and language but were also creative to handle.
Emailers
KredX was looking to create emailers that could actually reach people, where people enjoyed what they get and learn from them. Though a tough brief, our team worked to create emailers that did just that.
