
Lamaa
Comprehensive Social Media Strategy and Execution for a leading Fintech of Saudi Arabia.
Marketing Strategy | Social Media


Lamaa is a top Fintech headquartered in Riyadh, Saudi Arabia. With offices in Dammam, Jordan, Egypt, and UAE, Lamaa is also the first Shariah Compliant Fintech of Saudi in the B2B Trade Finance Space. Lamaa approached TwoDo when Lamaa was just starting on social media. They wanted to create a brand image of Fintech Pioneers in the Middle Eastern market.
TwoDo's Impact
At the end of just the first quarter with TwoDo, Lamaa ranked highest amongst other Saudi Fintechs on social media for their thought leadership and engagement on difficult social media channels like LinkedIn and Twitter.
Social Media Marketing
Videos was a part of the branding strategy and the strongest point of TwoDo. Using visual design that demanded attention and verbal scripts that kickstarted important conversations, Lamaa’s videos soon became talk of the Kingdom.
Creative Videos
Having worked with many Fintechs, building social media of a Fintech is TwoDo’s expertise. The main challenge was strategizing, how to bring in our proficiency in a market like KSA. Research helped and we started building the digital go-to-market strategy. Within no time, Team TwoDo figured it out, successfully capturing the attention of the Saudi audience.
We saw the effect of that soon enough. At the end of just the first quarter with TwoDo, Lamaa ranked highest amongst other Saudi Fintechs on social media for their thought leadership and engagement on difficult social media channels like LinkedIn and Twitter.





