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Comprehensive Social Media Strategy and Execution for a leading Fintech of Saudi Arabia.
Marketing Strategy | Social Media
Lamaa is a top Fintech headquartered in Riyadh, Saudi Arabia. With offices in Dammam, Jordan, Egypt, and UAE, Lamaa is also the first Shariah Compliant Fintech of Saudi in the B2B Trade Finance Space. Lamaa approached TwoDo when Lamaa was just starting on social media. They wanted to create a brand image of Fintech Pioneers in the Middle Eastern market.
At the end of just the first quarter with TwoDo, Lamaa ranked highest amongst other Saudi Fintechs on social media for their thought leadership and engagement on difficult social media channels like LinkedIn and Twitter.
Social Media Marketing
Videos was a part of the branding strategy and the strongest point of TwoDo. Using visual design that demanded attention and verbal scripts that kickstarted important conversations, Lamaa’s videos soon became talk of the Kingdom.
Having worked with many Fintechs, building social media of a Fintech is TwoDo’s expertise. The main challenge was strategizing, how to bring in our proficiency in a market like KSA. Research helped and we started building the digital go-to-market strategy. Within no time, Team TwoDo figured it out, successfully capturing the attention of the Saudi audience.
We saw the effect of that soon enough. At the end of just the first quarter with TwoDo, Lamaa ranked highest amongst other Saudi Fintechs on social media for their thought leadership and engagement on difficult social media channels like LinkedIn and Twitter.
Research & Strategy
The main challenge was understanding a brand-new market like Saudi Arabia, which is strongly driven by culture. TwoDo has always aced working with global markets, but this one was a little different. Our team deep dived into the cultural aspect, while getting a hang of the brand’s vision and perspective in Fintech. We held conversations with the local team of Lamaa, spent considerable time understanding culture-driven financial concepts like Shariah. TwoDo was now well prepared with a brilliant strategy.
Using the perfect blend of different communication methods, Lamaa’s social media was shining on the map of Fintechs. Our strong research and stronger creative team helped Lamaa communicate effectively, with updates that highlighted the latest news, trends in Fintech sector and Saudi culture.
Creative Static Posts
TwoDo also helped Lamaa express using the most powerful thought leadership tool in the world of brands – Blogs. TwoDo’s strong research team helped churn out relevant topics for discussion and crafted content that hit the bullseye. Lamaa’s blogs became one of the strong points of the brand on social media and it helped Lamaa highlight current affairs, express opinions on different theories, and also talk about latest technology and financial concepts. TwoDo’s content team took over the herculean task of simplifying complex financial terminology, technology and fintech concepts on the whole and transformed them into a simplified, sharp format that connected better with the audiences.
TwoDo also took care of forming the perfect style when it came to creating Emailers and Newsletters for Lamaa’s Investors and Clients. The Emailers were so designed that the important information, sales figures and other details would be conveyed crisply and clearly.
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