Plant a word
Brand Identity for a Multidisciplinary Institute.
Branding | Visual Identity
Plant a Word came to us with a vision of creating a space for people to follow their passion. Classical dancing, learning European languages or just a place for making friends. Plant a Word wanted to be an open platform to nurture happiness.
We started with designing the logo. After knowing their love for___ leaves, we incorporated it in their brand identity. After a lot of variations, the institute found its logo that denoted following one's passion while being grounded to your roots, all using the beautiful leaves.
After the logo was finalized, we went on to design their visual identity. Incorporating the beautiful leaves that formed an integral part of their logo, we translated the brand identity into various collateral, advertising material and also the different departments of the institute, giving it a cohesive look and feel.