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Plant A Word

Brand Identity for a Multidisciplinary Institute.

Branding | Visual Identity

Image showing brand logo and visual identity designed by TwoDo Creative Studio for Plant A Word
Plant A Word's brand logo and brand identity designed by TwoDo Creative Studio

Plant A Word came to us with a vision of creating a space for people to follow their passion. Classical dancing, learning European languages or just a place for making friends. Plant a Word wanted to be an open platform to nurture happiness.

Process

We started with designing the logo. After knowing their love for Ginkgo leaves, we incorporated it in their brand identity. After a lot of variations, the institute found its logo that denoted following one's passion while being grounded to your roots, all using the beautiful leaves.

After the logo was finalized, we went on to design their visual identity. Incorporating the beautiful leaves that formed an integral part of their logo, we translated the brand identity into various collateral, advertising material and also the different departments of the institute, giving it a cohesive look and feel.

Visual Identity

A square sign with Plant A Word's branding and visual identity
Gingko leaves used as part of visual branding for Plant A Word
Initial brand logo variations for Plant A Word designed by TwoDo Creative Studio
A banner hanging from the roof showcasing Plant A Word's visual branding
An image shows a stamp face with Plant A Word's branding
A tote bag showcaing Plant A Word's logo, its visual identity
A wall showing posters with visual branding designed by TwoDo Creative Studio for Plant A Word
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