Qualtivate
A complete brand revamp and website redesign for a US-based Quality and Tech Management Company
Branding | Visual Identity | Website
Introduction
Qualtivate needed a fresh start to reach a larger pool of target audience. They approached us for a rebranding exercise with possibly a website revamp in the future. We spent a good amount of time brainstorming, understanding the idea behind their beautiful product, and whether rebranding would be the right step forward.
Rebranding
To ensure Qualtivate’s branding and visual identity set them apart in today’s digital age, we redesigned the logo to make sure it conveyed the brand's central idea.
Quite literally, the logo is a "Q" and can be viewed as a microscope that finds the right solution for your business, a pie-chart that depicts the research and data and a keyhole that talks at a higher level about opening the right doors.
Brand Identity
Brand identity is an integral part of the branding exercise. For Qualtivate as well, we focused a lot on getting the right visuals, imagery, illustrations and brand extensions. It all came together to form a solid brand identity that belonged just to Qualtivate.
Website
We started with a thorough website audit and came to a conclusion that it needed a complete refresh. Keeping the end user in mind, our UX team crafted entirely new user flows and wireframes and eventually paired them with the best UI, inculcating the right branding elements maintaining overall visual consistency.
The product’s promise, founder’s unwavering trust and our streamlined process and feedback cycles, all made sure we delivered Qualitivate’s brand new identity right on time.
Iconography
Brand Applications
“A little about the company we can talk here and the challenges that we faced.”
Harsh Thakkar
Founder
