Vidya Vatika

Crafting a brand for a Learning Institute.

Branding | User Experience | User Interface | Verbal Identity| Content

Vidya Vatika is an initiative to raise awareness and teach Indian Knowledge Systems and other Indian subjects to the modern world. The challenge was to develop a brand identity and Website that would interest the current generation.

Various ideas were explored around nature and knowledge since “Vidya Vatika” means “Garden of Knowledge”. The ideas were refined until the one with a tree which also formed a combination of an open book and the letter V, was shortlisted. A visual and verbal tone was set to further blend the brand identity into a website.