Croma wants people to throw away e-waste responsibly. For this cause, they are starting an initiative of collecting e-waste at all their stores. For every old gadget lying around in the house, they will plant a sapling as well as offer discounts on the next purchase.
The Print Ad
As the first challenge for anyone is identifying e-waste at home, we played around the word 'problems' and converted it into a puzzle. After spotting the e-waste in the creative, people can now do the same in their own house.